KitchenAid Stories: The Makers Who Made It
Since its founding in 1919, KitchenAid has become the ultimate kitchen essential for every aspiring maker. Today, the brand continues to empower many entrepreneurs and bakers as they make the most out of their craft and share their love for making.
To celebrate KitchenAid’s lasting impact and legacy, the brand is excited to launch KitchenAid Stories, a three-part series that shares the story of three Filipina makers who have gone above and beyond to pursue their baking passions – motivated by their friends and family, their growing social media following, and their most handy baking companion—KitchenAid.
KitchenAid Stories – Episode 3 – Danice Verceles
Ciento Cookies – Danice Verceles
Danice “Dee” Verceles is the owner of Ciento Cookies. Danice worked as an HR officer for 3 years when she decided to follow her heart and pursue baking full-time. Ciento Cookies has now amassed 64,000 followers on Tiktok and 25,000 followers on Instagram.
During the early days of Baked Butter Bites (now Ciento Cookies), Dee balanced her time working from home while rekindling her love for baking. She recalls clocking out of work at 5 pm and baking away until midnight to have all orders ready to be shipped the next day.
When her father fell sick, Dee realized that she had to step up and support her family more. After much deliberation, and with the support of her sisters who also had their own business ventures, Dee decided to resign from her corporate job and focus her time and energy fully on her baking business.
For Dee, receiving a KitchenAid from her friends was the turning point in her baking career. It gave her the reassurance that she was heading in the right direction and made her realize that her family and closest friends were ready to support her decisions.
With a helpful, reliable tool at her disposal, Dee was able to grow Ciento cookies from a homegrown passion project into the thriving, scaled-up business that it is today.
KitchenAid Stories – Episode 2 – Jenelle Pernia
Jennelle Pernia of Cheeserolls by Miss J
Jennelle Pernia, fondly called by her loyal customers as Miss J, draws the origin of her Cheeseroll business to when she and her family lived in the USA.
Despite their busy careers in Los Angeles, the family’s shared love for food brought Miss J’s family together. The family regularly braved the line for LA’s famous Cuban cheeserolls. Soft, sweet, and flaky, they shared this delicacy with their kids and whenever they entertained guests at home – the famed pastry quickly becoming one of their most treasured household memories.
When Miss J and her family decided to move back home to the Philippines, especially during the pandemic when the whole family was stuck at home, the family realized how much they missed their favorite cheeserolls.
When Miss J received an oven as a gift from her husband, she took it as an opportunity to recreate the recipe, despite her lack of background in cooking or baking. After a lot of trial and error with different recipes and stand mixers, she nailed the taste and texture they’d been craving – giving birth to what is now Cheeserolls by Miss J.
Today, Cheeserolls by Miss J has an official website and even more exciting, has officially opened a physical store located in Molito, Alabang.
Miss J looks to KitchenAid as her best ally throughout her baking journey. It is the reason she can continue her passion, the push she needed to turn it into a profitable business, and the extra help she needed to bring her creation into many more homes and families.
KitchenAid Stories – Episode 1 – Chef Jackie Ang Po
Chef Jackie Ang Po
Growing up in a house full of older brothers, Chef Jackie saw their home kitchen as her very own playground. At a young age, she found a knack for pastry-making after borrowing her Aunt’s KitchenAid Stand Mixer. Her first creation? A delectable apple pie.
Passionate about cooking and baking, she decided to pursue culinary school in the USA where she graduated with honors and was gifted by her family her very own KitchenAid Stand Mixer. Chef Jackie ventured on into the culinary world, gaining first-hand experience with none other than Heny Sison’s classic take and perfectionism, then carrying on as a resident chef and co-host in GMA’s cooking show.
With a passion for cooking and baking for others, Chef Jackie found herself a spot in Tomas Morato to open Fleur De Lys, a cafe of heavenly creations full of cakes and pastries she made herself. She banks on experience, firmly believing that there’s so much to learn from talented people while taking opportunities along the way. When the pandemic happened, she gracefully rolled with the times and tapped into her inner kitchen aficionado through online teaching, encouraging starter chefs and homemakers to enjoy the craft and make a living.
For Chef Jackie, her KitchenAid is a symbol of success and how far she’s achieved. True to its color, red signified her passion, which paved the way for Chef Jackie’s success and accomplishments in the culinary industry. KitchenAid has helped her create a variety of delectable pastries and dishes, supporting her goals and making her the homemaker she’s always dreamed of.
Today, her daughter Kylie continues that same passion using her mother’s KitchenAid and creating to her heart’s content through her own page, Sweetened PH.
Learn more about these empowered makers by watching their KitchenAid Stories be released on the KitchenAid Philippines Facebook and Instagram page this month of November 2022:
KitchenAid Philippines on Facebook: https://www.facebook.com/KitchenAidPhilippines
KitchenAid Philippines on Instagram: https://www.instagram.com/kitchenaidphilippines
To get your own KitchenAid ally for your home, visit https://shop.kitchenaid.ph and get exclusive deals this holiday season!